The-Floor-Man.Blogspot

What value do you bring to your customer? How are you and your company different? Is it your expertise, and commitment to superior service? These are questions we should all ask and have an answer for. Many companies in our respective fields have no clear mission, or sense of direction and purpose; other than to exist as an entity and to make a profit. Moreover, many business face declining revenues and decreased market share; mainly because of the lack of leadership and vision. In this competitive world, it is important to differentiate yourself from the competition by any and all means necessary. To thrive, a company must have well-defined goals and a long-term vision. Additionally, it is important to define and set the expectation level in such a way, so there is no misunderstanding or confusion.  Here are 10 ways that can help you set yourself apart from the competition, bring value to your customer, and increase operational efficiencies.   Become the expert : T...

In this article, I am going to cover the importance of branding and product differentiation in the marketplace. In this fast-paced world, conditions change quickly and demand shifts at the blink of an eye. The key to survival often relies on ones ability to identify existential threats and the capacity to react to unexpected and adverse conditions in the marketplace.  Throughout my daily travels over the years, I've come to realize that many businesses do the same things over and over in hopes of gaining market share. However, the end result is often the same. Business owners are left wondering; nothing seems to work, and they just can't seem to put a finger on why nothing has changed. In the floor covering world, it’s like a big game of follow the leader, but who’s leading? Really, it’s more like a race to the bottom, and no one ever seems to win. This is especially true in the hardwood flooring industry; where competition is fierce, and the suppliers are endless. Yet,...