How To Get A Decision

Sales #101

Getting a Decision

When it comes to making sales, there is nothing more important than trying to get a customer to make a decision. This is always the biggest goal. The quicker, the better… However, there is always more than one decision to be made, and it can be quite challenging at times.

First and foremost, we want to provide a clear path/funnel, in which to lead the customer through the selection/purchasing process. This is where needs assessment, and solution-based selling comes into play. You’ve got to understand your customer in such a way, that you can lead them through the funnel with confidence, while making them feel good about their overall experience.

Focus on value, professionalism, quality, and service.

Now that the customer has selected the product, another challenge looms and it’s time for another question. How do we get the customer to make the decision to purchase? Simply put, in order to get a decision, you must first provide your customer with an experience that is educational, enjoyable, and relevant. If you can do this, you have a much better chance at getting a decision. The better you are at this, the more money you’ll make.

Finally,

Don’t forget to ask for the order. This is why so many people struggle with sales.. They simply don’t ask… If you don’t ask for an order, you cannot get a decision. Moreover, you are not going to make the sale. Remember, getting a customer to make a decision is not as simple as it seems. It’s a complex process in a psychological juggling match. It’s what I call sales.

I couldn’t do anything else…

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